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Full Ad
Title
Body Copy
The Weather Channel

(mock advertisement)

Task

Advertisement for The Weather Channel's airing of "Hurricane Central". 

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Process

Connection between fortune telling and weather.

Exposed elements (teabag, teagrounds) to light sensitive paper. Edited in Photoshop.

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Result

"Join The Weather Channel every morning at 8/9 a.m. CT for Hurricane Central updates.

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Providing accurate forecasts since 1982.

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That's our cup of tea."

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This breakfast scene shows leftover tea grounds in a mug shaped in a hurricane form. This was intended to relate to the fortune telling process of tasseography, which is a reading of those grounds to form an idea for what the future will hold for that user.

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